Digital Platforming
Building a solid foundation for your online presence is essential. We create a strong synergy between your site, your social media outlets, and your community.
The Wasted Message
While listening to Michael Hyatt’s Platform yesterday, he helped me make a connection I had not considered before. His book is all about utilizing available resources to create followers who are interested in your product. Your product does not have to be a physical object. In fact, it could be… a speech. It could certainly be argued that a speech that increases even one person’s knowledge has not be wasted, and I’d agree with that. It’s a waste, however, if you could have easily increased the knowledge of two people, but you did not take the time to share with the second person who didn’t make it to your speech that week.
Platform is all about getting your message heard, and as Hyatt mentions, just having a message is no longer enough. It needs a platform to stand on and be heard. While I’d recommend you read his book, here are a few ideas to get your platform started.
- Have a graphic specifically designed for your speech. This is probably coming from my bias towards design, but there’s a reason one of the first employees a company hires is a designer. Design matters. It creates visual interest – something a large chunk of text cannot not do. The graphic you use can also create consistency across outlets. The same image can be used during the speech, on the website, and anywhere else your speech will appear.
- Share your speech on your website. Right now, if anyone misses the speech, that’s their last chance to hear the message you spent all week preparing. Obviously, those people are no less important than the people that attended, so why should they be excluded? Post your speech on your website and make sure people know it’s available there.
- Spread your message with social media. “Man, what a great speech! I think my friends would find this interesting, I sure wish I could share it with them.” Make this possible for your listeners by posting a link to your speech on your Facebook, Twitter, Pinterest, etc. These platforms are all about sharing, so provide the link to make it easy for people to do so.
- Start a conversation with people online. Ideally, your message should stir up something inside of people. Maybe they realize something they hadn’t before. Maybe they have questions. Your speech on your website should function like a blog, allowing for comments below. This way, the conversation can continue for the rest of the week.
Are you making any effort to share your speech beyond just speaking it?
If you have any questions, I recommend that you ask me below. I also recommend that you read Platform: Get Noticed In A Noisy World by Michael Hyatt.
